This is a blast from the past review of a magazine article from the early 2000s discussing German beer companies marketing to America. How things have changed due to the explosion of craft beer in the US.
In America when people think of a German imported beer they often think of Heineken. This is a wrong impression (from Holland) that Brauerei Beck & Company wants to change. So they are launching a $20 million humorous ad campaign in the United States to emphasize Beck’s as being the original beer from Germany. Such as a “Germans don’t do romance, they do beer” slogan in one commercial.
The $20 million budget is double any other previous ad campaign. Behind the idea that they need to market where the business is at. Another thing they have improved on in the last few years is their wholesaler to retailer relationship. Previously they worried extensively about the brewer to wholesaler relationship. They had hired 40 recently college graduates to relate with the target market and build relationships with bar owners. These representatives give them feedback. With this project the North America Beck’s plans to double business in six years and obtain a greater market share.
When you ask the question, what is rum, it calls for a bigger question what is liquor. Liquor goes by many names hooch, booze, spirits, hard liquor, liqueur, and more.
Liquor is drinkable alcohol produced by distillation. It has a higher alcohol content than fermentation can naturally produce. Liquor can come from a variety of starches and can have flavoring added. Traditionally liquor refers to the common neutral spirits vodka, gin, rum, tequila, brandy and whiskey. A liqueur or cordial refers to neutral liquor that has added flavoring.
Rum is liquor derived from fermented sugarcane products often molasses. Rum has two main classes. Light bodied or white which is briefly aged and drier in flavor. Full bodied or dark Rum has added caramel and is aged in barrels yielding a rich brown color has a richer and fuller body in flavor.
So now you know what is rum, use this knowledge at your next party and sound smarter.
St Paddy’s day is around the corner and that means heavy drinking for the most of you. In the recent years, there has been a huge game changer for the huge drinking holidays. The mainstream use of a hangover pill when drinking. If you want to have fun, drink, take a hangover pill and wake up feeling great what does the pill need?
The best hangover pill needs to include
B Vitamin Complex – Balance out the B vitamin deficiencies related to heavy alcohol consumption.
C Vitamin Boost – Fortify your immune system and assist your body in harmful toxins.
N-Acetyl cysteine – Targets the toxic byproducts created in your body and helps the body eliminate them.
Antioxidant Blend – Eliminates dangerous free radicals released in your body by alcohol consumption.
Liver Support Herbal Blend – Supports your liver with an herbal blend used for centuries as liver health supplements.
Enjoy your drinking holidays, take a hangover pill or 2. Don’t forget to mix some water in, this will help with dehydration and absorption of the pills.